Creating Launch Campaign

🚀 AI-Generated Marketing Campaigns for Life Science Product Launches

What is it about
Launching a new product in life science, diagnostics or medtech isn’t just about the science—it’s about the story. This post shows how AI can generate a full suite of marketing collateral from a single source of truth.

How its done
CollateralBuddy automates campaign creation by:

• Ingesting R&D documents, demo data, published papers, validation data that may be available in text, PDF or PPT format.

• Generating modular assets:

🔹 Social media posts (LinkedIn, X, Facebook, Instagram)

🔹 Blogs and press releases

🔹 One-pagers and brochures

🔹 Sales decks and training decks

🔹 Email sequences and landing page copy

Each asset is grounded in verified source content and organized into:

• What is it about (product positioning)

• What does it bring (value proposition)

• Proof (citations, benchmarks, testimonials)

Proof data
For a new LC-MS automation platform, CollateralBuddy generated:

• A launch deck with CoVe-verified claims

• Linkedin post and Linkedin carousal banner, X post posts 

• A press release with embedded citations and quotes

• A training deck for sales teams with objection-handling slides

These assets with consistent messaging across all channels can be deployed after quick final review in less than an hr.

Tags: AI hallucinations, life science conclusions, scientific collateral verification, Scientific posters creation, Launch campaigns, Verified slides, Citation aware AI, Unifying product messaging, AI vs human writers, Competitive comparison-swot